Who Are We
David Hofmann
Dave’s research and consulting activities focus on topics such as decision-making, organizational change and design, and how leadership and organizational culture impact safety and errors within high-risk environments. He has presented his research or conducted executive development sessions internationally in countries such as the United Kingdom, Canada, Switzerland, India, Singapore, Hong Kong, and the United Arab Emirates. In addition, he teaches courses in organizational behavior, leadership, and the complexities of middle management.
Dave was awarded the American Psychological Association’s Decade of Behavior Research Award in recognition of the applied implications of his work. In addition, he received a Fulbright Senior Scholar Award to study in Giessen, Germany resulting in a co-edited book, Errors in Organizations. He has served on government commissions under the direction of the National Academy of Sciences and the Department of Commerce. This work included improving safety culture in the offshore industry and reviewing the safety culture of the National Institute of Standards and Technology.
Dave earned a bachelor's degree in business administration from Furman University, a master's degree in industrial and organizational psychology from the University of Central Florida, and a doctorate in industrial and organizational psychology from Pennsylvania State University.
Dave enjoys cycling, and he once competed on an eight-person team that completed the Race Across America, although he is quick to remind folks that was a few years and a few pounds ago!
Mark McNeilly
Mark has served as a global marketing executive and has several years of experience with both IBM and Lenovo in the IT industry. His business background includes branding, strategy, marketing, market intelligence, management, manufacturing and personnel.
Mark is the author of a popular strategy book based on Sun Tzu’s Art of War, titled Sun Tzu and the Art of Business: Six Strategic Principles for Managers as well as George Washington and the Art of Business: Leadership Principles of America’s First Commander-in-Chief, (both from Oxford University Press). He has presented his views on strategy and marketing to corporations, business people in the U.S. Europe and Asia as well as the U.S. Air Force Command and Staff College. He has discussed his ideas on strategy on the BBC, C-SPAN, CNBC’s TV Show Power Lunch and other TV and radio programs. Mark appeared as a guest speaker on the History Channel Special on Sun Tzu’s Art of War. He has also been an expert blogger for Fast Company magazine.
Beyond these activities, Mark also is a Professor of the Practice at the Kenan-Flagler Business School at the University of North Carolina, Chapel Hill. He teaches marketing and organizational behavior courses at the MBA level. He also serves as a faculty advisor for the STAR program and executive coach in the Leadership program. He received his MBA with honors from the University of Minnesota and his BS in finance from the University of Wisconsin-LaCrosse.
David Roberts
Dave Roberts has spent more than 25 years helping organizations improve their performance in sales, sales consulting and sales management. He spent 16 years with specialist sales consulting companies (managing partner with The Sales Consultancy; vice president at OnTarget; senior director in The TAS Group), including six years as a vice president of the sales effectiveness business unit in Siebel Systems Inc.
Dave has worked with leading organizations in Europe, Asia-Pacific and North America to help his clients optimize their sales effectiveness and achieve business results. His clients include Avaya, EDS, IBM, Microsoft, Nortel, Sun Microsystems and United Health Group.
He worked at Hewlett-Packard, Ltd. for 11 years as a sales professional and later as the global account manager for one of HP's largest accounts. He created a sales and sales management development curriculum for senior sales, support and management staff for the company.
Currently, Dave is a Professor of the Practice at the University of North Carolina at Chapel Hill’s Kenan-Flagler Business School. He is a native of the United Kingdom and is an enthusiastic pilot and holds a U.S. commercial license. Dave received his degree in electronic engineering from the University of Hull.